top of page

Unlocking Success: 40+ Book Marketing Strategies for Self-Published Authors in 2023

Updated: 6 days ago

One thing you may have learned about book marketing is that there are endless possibilities. It can feel overwhelming to read through all of the different methods and consider how to implement them. Thankfully, you don’t have to do them all. Choose the methods that make the most sense for your circumstances.

Stack of books

We’ve compiled a list of 40+ book marketing strategies to increase the visibility of your book. Some marketing strategies are much more important than others. I consider the following to be among the core elements to include in a book marketing plan:

  • Develop an author website (or at least a landing page)

  • Complete and optimize your book’s product page on Amazon

  • Build an email list

  • Prioritize cover design

  • Optimize your title and subtitle

  • Utilize social media

  • Assemble an Advanced Reader Copy (ARC) team to get reviews soon after your book release

After you have decided on your core marketing strategies, you can select additional strategies as your time and resources allow. Book marketing is an ongoing process. Experiment and make adjustments as you learn what works for you.

Marketing your book is important. You have worked hard on your book so make sure it gets the visibility it deserves. Set aside some money and time to promote your book, especially in the book launch period, when online retailers give new titles extra visibility.

Do Some Market Research Before You Begin Writing

Market research can take place even before you write your book. You might do a keyword analysis and other searches to find a niche or angle for your book. Market research can reveal the level of competition in your niche and help you spot opportunities for enhancing your book’s chances of success. It can be hard to get noticed in a crowded genre or topic. Consider finding an angle you can use that sets you apart from other authors on your topic.

Establish a Marketing Plan

Charts and diagrams


When making a marketing plan, first consider your objectives, because your objectives will influence your marketing strategy.

This list below contains some of the goals of authors:

  1. Make money from book sales (maximize profit)

  2. Sell as many copies as possible

  3. Have your book become a bestseller in an Amazon category

  4. Get clients for your business (maximize distribution to the right audience)

  5. Help others by inspiring them or providing helpful information (maximize distribution)

  6. Increase your professional reputation and credibility (produce a high-quality book that gets to the right audience)

  7. Grow a fan base and email list

  8. See your name as the author of a published book

  9. Share your stories with others

Keep your goals in mind as you design and implement your marketing plan.


After you have established your goals, you can start building out the rest of your marketing plan. In designing your marketing plan, you may consider the following items:

  1. What marketing strategies will you employ?

  2. Which strategies will you implement yourself, and which will you pay for?

  3. Is there any software or other services you need?

  4. Where will you sell your book?

  5. What is your budget (of both time and money)

  6. Is there any additional training or education you need to successfully market your book?

  7. It helps to map out a timeline of what you will do when.

  8. Your personality. We gravitate towards marketing strategies that align with our personalities. People have different preferences–some may not feel comfortable doing videos or podcasts, while others enjoy them

  9. Your expertise with technology. Skills such as video production and editing, PPC (pay per click) and graphic design can come in handy

  10. The expected ROI (return of investment) on a particular strategy

Take Stock of Your Marketing Assets. You may already have some good marketing avenues to promote your book. You may have a significant social media following that you could leverage. If you are well known, even in a relatively small niche, that can boost sales. You may have some connections in the book industry or your own field who would help you out. It may help to make a list of your marketing assets and brainstorm how to best use those in the marketing of your book. If you are good at public speaking, you could consider going on podcasts or making videos to promote your book.

Find good examples of marketing in your content area. Note the marketing methods of those who are successful in your field. Those who have been doing this for a while often know what works and what doesn’t by experience. You will want to take your own path in branding and marketing, but looking at good examples definitely helps.

Do you need more education to improve your marketing skills, like in digital advertising, graphic design, or social media? There are several places where you may find classes that are inexpensive or even free. You might consider the following resources:

  • YouTube has tons of free videos authors can use to sharpen their skills.

  • Kindlepreneur is a great resource. Check out this class Amazon Advertisements for Books* by Dave Chesson.

  • Hubspot provides general marketing courses that may be beneficial to you.

  • Udemy has classes on a variety of topics.

  • Reedsy is a fabulous resource for authors.

Establish a Budget. You also want to establish a marketing plan in conjunction with establishing a budget. By developing at minimum an outline of your plan, you can determine a ballpark estimate for your budget.

Determine the expenses for key elements of your book marketing plan, such as book cover design, author headshot, website, editing, digital advertising, software, and publishing (if applicable). Give yourself a financial buffer as you may have expenses that exceed what you planned or considered.

Identify Your Target Market. Review surveys of your audience or create your own. Talk to them about how they find books to purchase.

Consider writing reader personas. A reader persona is a paragraph that describes a typical person in your audience. It can be easier to develop marketing content with a reader persona in mind. Consider demographic characteristics such as age, gender, education, family, and income. Think about where they live, what they like to do, and what their goals are. Also, find out where they spend time online and what factors are important to them in purchasing a book.

Start Early. Establish a marketing plan early in your writing journey. There are some marketing endeavors that should be started months in advance, like setting up podcast interviews and asking for editorial reviews. Early planning can help us avoid getting caught by surprise and missing opportunities.

Produce a High Quality Book

A woman reading a book

The most important asset for marketing your book is your book. Produce a quality book that you are proud of. If you believe your book is good, this will come through in your marketing, as you will promote it with confidence. Get honest feedback from the reader in your target market during the writing process to guide the formation of your book.

Self-published authors need to hire reputable editors for various stages of editing: developmental, line, and proofreading. If you go through a self-publish or hybrid company, vet them to make sure they are reputable.

Market Your Book with a Website

A computer with website

A website is typically the hub of an author’s digital marketing efforts. Aim to increase website traffic by utilizing various channels, such as social media, print ads, and paid digital advertising.

A website provides a convenient place for readers and the media outlets and others to find the content they are seeking. Make sure your site is simple and easy to navigate. Optimize visibility with SEO techniques. A well-designed website can help you appear more professional and promote user trust.

A website is composed of three basic aspects: how it functions, how it looks, and how it feels. Each component is important, but you want your site to be functional, look great, and feel consistent with your brand. To learn more about look, feel and function, check out this article.

I recommend including at least the following on your author website:

  • A place for them to sign up for a newsletter, updates, and information.

  • Include an author bio that will interest readers

  • A page or section devoted to promoting each book or series

  • Links to social media accounts on the footer or elsewhere.

  • A section for testimonials.

  • A lead magnet, or freebie that you give away in order to grow your email list

  • Your contact information.

You may also consider the following ideas for your website:

  • A place to discuss your book.

  • A FAQ section.

  • E-commerce options if you want to sell directly to readers

  • Sell branded merchandise (such as shirts, totes, hats, hoodies).

  • A place for book reviews.

  • Upload a sample of your book (first 1-3 chapters) on your website. Add a link to purchase the complete book on the last page of the sample.

  • On your website, you can blog about topics that your readers would be interested in, such as your books, themes consistent with the topic of your book, your writing process, or advice for writers.

  • You can have bonus material available.

  • A website for fans

If you don’t have the ability or resources for a website, consider at least a landing page on a service such as BookFunnel or StoryOrgin. A landing page will enable you to promote your book and collect email addresses.

Identity and Use Relevant Keywords (Web)

Find keywords that describe your book and your niche area of expertise. Use those keywords on your website. You want to select keywords for your website that have a balance between a high volume of searches and that are not too competitive. There are several tools available to help you find solid keywords for your site, such as Diib for Semrush.

Put Together a Book Launch Team

A group of people

Get in touch with friends, family, and others to see if they can assist with book reviews, social media promotion, or event support. Some team members might love to be involved in planning and/or executing the book launch strategy.

Consider hiring an Author Assistant or Virtual Book Marketing Assistant to handle tasks like emails, social media, and website maintenance, etc.

A book cover

Make Cover Design a Top Priority

I recommend you have a professional cover designer for your book cover. Your book cover is one of your most important marketing assets and it will be key in giving potential buyers a good impression of your book. If the cover is high-quality, people will believe the content will also be high-quality. You can hire a cover designer on Reedsy, Fiverr, or other online outlets.

The style of the cover should be consistent with your genre, and also distinctive and consistent with your brand. The cover should attract attention and be readable, even as a thumbnail. Make sure it looks good in black and white, as some outlets may display it that way.

If you have skills in graphic design, marketing, and you have the time, you can definitely design your own cover. Authors who take this route might create two or three unique designs and use social media to ask which is the best. A service like PickFu* can be highly beneficial in A/B testing, as 50+ strangers will pick the book cover they believe is the most effective and tell you why.

A 3D book cover

Create a 3D Book Cover Mockup

Create a mock up of how your book cover will appear in 3D. This mockup looks more professional than a 2D image of the cover and visually looks great on your website, in social media, and in print advertising. Viewers can also perceive quickly that it is a book and not some other type of media.

Get a Professional Author Photo

A professional photo of a man

You can use your author

photo in a lot of places, including social media, your website, other promotion materials, and on the back cover of your book.

Write a Great Author Bio

Write an engaging author bio so your readers get to know you. Make sure your personality comes through. You can use your author bio on your website, your sales pages on Amazon and other retailers, and other marketing material.

Digital Advertising

You can advertise your books on digital platforms like Facebook, Amazon, Bookbub, and various other platforms. However, it takes time to learn how to advertise effectively on each platform. And marketing skills are definitely useful in this area. Not all authors will have these skills. This is another area where you may get outside help or set aside some of your budget for a tool or self-paced class on the topic. Remember you will be competing with some savvy marketers and high volume publishers.

Authors report mixed results with digital ads. The type of book you are promoting plays a role in the effectiveness of digital ads.

You must monitor digital ad campaigns–don’t just “set it and forget it.” You will want to make adjustments occasionally as the data warrants. You can set a daily budget for your ads and target certain characteristics, such as interests and demographics.

You can use a tool like Publisher Rocket* to optimize your keywords for ads.

Do A/B tests for Your Marketing Content

One benefit of doing digital advertising is that you can use it to run tests to see what marketing content is best at driving sales. You can then use the more effective content across all your marketing channels. To run these tests, you might use ads on Amazon, Facebook, Bookbub, or another channel. Consider using PickFu* to gather feedback from 50+ people on your marketing content, like book covers, titles, descriptions, or ad copy.

Make Your Branding Consistent

Maintain consistent branding across all marketing channels, products, and services. This includes your book, website, and social media. Branding can include your author logo, art, fonts, and colors. Consistent branding gives readers confidence that they know who they are dealing with.

Collect Email Addresses

Email lists have become a staple of modern advertising. People who find value in your content will sign up for your emails on your website. You can also get emails from other places, such as a book launch, giveaway, or virtual event. It is common to offer a freebie to get email addresses. You might offer a worksheet, checklist, mini eBook, art, etc.

Provide value in your emails. If we just focus on sales people are more likely to unsubscribe. It may help to set a ratio of value/marketing at 80/20 or 70/30. Examples of valuable content include advice, relevant book-related content, or anything readers would appreciate.

Use an email marketing platform for your email campaign/newsletters. MailChimp* and Constant Contact are two of the big ones and there are various others.

An email marketing platform is a great way to send large numbers of emails. There are rules and regulations that apply to marketing emails. For example, the Can-Spam Act requires an address to be in any marketing emails. If you are not comfortable having your home address listed you can get a PO Box or use a virtual mailing address.

Get Editorial Reviews

Editorial reviews are those quotes of praise for a book that are often featured on the back of the book and elsewhere. These reviews offer social proof, and tests show that they are effective in promoting sales. Try to get reviews from people your audience trusts or regards highly. Who the review is from is often even more important than they say, so it may be helpful to emphasize the name with bold or italics. Because your audience may not be familiar with the person who wrote the review, it is important to give other information to let the reader know why the person should be considered trustworthy. For example, if they are the author of a New York Times best seller, a book reviewer, or a writer for a well known blog, place that information after the name.

Make a list of people who you would like to get a review from, including book reviewers and bloggers in your genre. This process should start several months prior to your publication date. You can place positive reviews on the editorial reviews section of your Amazon product page, on your book cover, and in other marketing materials.

Let Readers Know How to Contact You

Right after the end of your book, the first section of your back matter should let readers know how to contact you or follow you. You might include your website, email, and social media handles. You can also include a QR code that directs readers to your primary source of communication, such as a website.

Write a Top Notch First Chapter

Online retailers often allow potential purchasers the opportunity to read the first chapter of a book, so make that first chapter shine. The first few lines are especially important, and should contain a hook to draw readers in and leave them wanting more.

Craft a Stellar Book Description

The book description is the summary that appears on the back of your book and on your Amazon sales page. The book’s description is a crucial marketing asset, so invest time in optimizing it.

There are great resources online that discuss best practices for book descriptions and even some book description generators* for additional inspiration.

Create an Author Page on Amazon Author Central

Create an author page on Amazon. Check out Dave Chesson’s article on creating a professional author page on Amazon Central.

Decide on a Captivating Title and Subtitle

Choose a title that is consistent with your genre, optimized for Amazon and other search engines, and will generate interest in your book. It can help to do A/B testing on social media or an online paid service to optimize the title section. You can also use a tool like Publisher Rocket* to help determine the best keywords for your topic and then see if you can incorporate those keywords in your title or subtitle. Make sure the title accurately represents your book so that you don’t have dissatisfied readers who were expecting something else.

Decide Whether To Do Pre Orders on Amazon

While there are benefits to doing preorders, it can also negatively affect your results on Amazon if preorders are weak. I wouldn’t select the presale option unless I was already a popular author or had a large following.

Assemble an ARC Team

A woman holding a book

Try to get as many Amazon reviews as you can early in your book launch. A common strategy is to assemble an ARC (Advance Reader Copy) team. To build an ARC team, the author asks individuals, often directly, if they would be willing to receive a free digital copy of their book and leave a review on Amazon.

Note that it is even better if the review is from a verified purchase, so let your ARC team know if there is a period when your book is free or at a reduced price. They may want to purchase the book for various reasons–perhaps they want to gift it or obtain a physical book. Once they purchase your book on Amazon, their review will change into a “verified review.”

It is good practice to use a spreadsheet for ARC team efforts as you will record contact information, if they left a review, and what communications have been sent to each person and when. Follow up once or twice to encourage ARC team members to leave a review if they haven’t done so, and thank everyone who leaves a review.

Choose Amazon Keywords Strategically

Choose keywords with a decent monthly volume and are not too competitive (expensive). Publisher Rocket* is a great tool to select keywords. With Publisher Rocket you can know how frequently a keyword is searched on Amazon (monthly) and how hard it would be to rank with a specific keyword (how competitive it is). Here is an article* on choosing the right keywords. I recommend checking keywords at least monthly to see if the ones you selected are still the best ones as it can change over time.

Choose Amazon Categories Carefully

Authors hope to be a #1 bestseller in a particular category, as that distinction can provide considerable sway in future marketing materials. However, the book must also be appropriate for the chosen category, or the author risks mismanaging expectations and earning negative reviews. Consider choosing one or more categories that are less competitive but relevant to your book to increase your chances of getting a top spot. You can use Publisher Rocket* to identify the best categories for your book. Here is an article* on choosing the right categories. I recommend checking categories monthly to see if the ones you selected are still the best ones as it can change overtime.

Price Your Book for Success

If you underprice your book, potential readers may perceive it as low-quality. If you overprice your book, sales will decrease among the price conscious. Look at the prices of books that are like yours and use that as a guide. Also, consider your goals when pricing your book. If you are using your book as a way to get high value clients, you can afford to price your book lower to get your book into the hands of potential clients.

Book Launch Party

People at a book store

Contact a local bookstore or other venue to see if you can host a book launch party there. Bookstores benefit from events as they attract more customers to the store. First-time authors may find that mostly family and friends attend, which is okay. Familiarize yourself with the venue's rules and be prepared to handle payment for your books and merchandise. Here are some things you can have ready for the event.

  1. Signs

  2. Letting shoppers know about the event and that it is a book launch.

  3. Listing the price of your book(s) and merchandise.

  4. Showing a QR code for payment such as Venmo and Paypal.

  5. Have cash available to be able to give change.

  6. Try to get at least one other person to help you with the book launch party. They can help set up, and also take payment for books while you are talking to readers and autographing books.

  7. Depending on the venue, you may need to bring your own table, chairs, and decor.

  8. Bring good quality pens for autographing books. Decide in advance what you will write when you autograph books. Make sure your autograph is different from the signature you use to sign checks and legal documents, or you could expose yourself to a greater risk of identity fraud.

  9. Place a paper insert in your book asking for a review with a link and QR code that goes directly to the Amazon reviews section of your book sales page.

  10. To create the link use this: then at the end add your book's ASIN or ISBN 10 number. Example using an ISBN 10:

  11. Bookmarks with a QR code to your website or social media.

  12. Have a giveaway and/or games.

  13. Flyer that promotes the event around town.

  14. Social media and email campaigns to advertise the book launch party.

  15. Consider a freebie to drive traffic to the book launch.

  16. Order books well in advance.

  17. Set the launch party date after your publication date.

  18. If you have previously published books, bring some copies of those as well.

In-Person Networking

Writers conferences are a great place to make connections and also to learn. There are often excellent networking opportunities in local clubs, such as those focused on writing. Meet ups and local or regional networking organizations may also be a good fit. Make sure you bring your business cards. Consider creating a digital business card on a service like HiHello.

Go on a Book Tour

These can be online or in-person. Because it is difficult for authors who are not well known to gather a crowd in a place outside their home city, extensive book tours are more common among authors who have a large following. Depending on the subject of your book, podcasts might be a great way to do a virtual book tour and let people know about it. Contact podcasters on your subject to see if they will have you on your podcast. Start this process early, as some podcasts are booked months out.

Design Merchandise for Your Book

A branded hat

Branded merchandise can generate some additional income and spread the word about your book. There are a variety of products you can design, such as hats, t-shirts, totes, mugs, and a variety of other items. You can use a Print-On-Demand (POD) service, such as Printful*, to sell your merchandise online or order your own to sell at events.

While you may not sell bookmarks, they are a top choice to have available at events, as a bookmark may be a reminder to the reader about you and your books.


Discounts can create buzz and drive sales. Spread the word about your sales events via email, social media, and other channels. You might heavily discount the first book in your series or subject area. Another option is to make it permafree to drive sales to your other books.

Use Social Media to Promote Your Book

A phone with social media displayed

Social Media is a fantastic method of book promotion. Unless social media is your passion, I recommend that authors focus on one or perhaps two social media platforms. It can take time to build a social media following. Social media, like writing, is a long game.

Authors are finding success promoting their books on a variety of platforms. Some of the largest include Facebook, Twitter, LinkedIn, Pinterest, TikTok, Instagram, YouTube, and Goodreads. If you happen to be able to build a substantial following on a platform, that can provide a significant boost to your book marketing efforts because you can let your audience know about your book.

The social media platform you select also matters. You need to know where your audience is. If you are promoting a nonfiction book about business, LinkedIn is likely a good fit. If you are promoting a YA fiction book, use a platform where young people congregate, like TikTok.

Hashtags are important. Do some research or use a hashtag tool to maximize the potential for your post to be seen by your target audience. Where possible, add links to your social media profiles to your website, the back matter of your book, and cross posted on your other social media profiles.

You can pre-schedule posts on social media. For example, with Facebook and Instagram you can schedule out posts months in advance using the Meta Business Suite.

Facebook (Author Page - Recommended): Create a business page dedicated to your writing. This is a great way to connect with fans and still maintain a professional distance. You can also use this page to announce upcoming events, and book releases.

Consider the following ideas for social media content:

  • Create visuals to showcase your books.

  • Share quotes from your book or that align with your subject.

  • Share sneak peaks and host giveaways and run promotions.

  • Post items that show your value and authority, share tips, tricks.

  • Share what you are currently learning (from someone, book, class, etc.).

  • You can share reviews of your book and do mini book readings.

  • You can talk about your books, your journey as an author, and discuss the publishing process.

  • Use video for book trailers, Q&A Sessions, interviews, book related discussions, and behind-the-scenes content, a me in 30 seconds statement, or elevator pitch. Additionally, you can host writing sessions and engage with your subscribers.

In addition to creating content there is a lot to be gained from using social media as a participant. Consider the following activities:

  • Join book clubs/groups on writing, publishing and your book topic. We can learn so much from other authors who are also engaged in writing and marketing their books.

  • You can see trends and the latest hot writing topics and marketing strategies.

  • Instagram and elsewhere: There are large communities of book lovers who share aesthetically pleasing photos of books. They often post book reviews, recommendations and engage with fellow book enthusiasts.

  • Use LinkedIn to connect with professionals in the literary world, such as agents, publishers, and fellow writers. This is also a great place to connect with those in your genre or field. Here are a few LinkedIn Quick Tips:

  • Have a profile picture.

  • Consider turning on Creator Mode.

  • Design a nice banner for your page with information about your books and/site, or services.

  • Make a headline that stands out.

  • Create an engaging About Me section that focuses on how you help versus your work history.

  • Use Hashtags. Only 3-5 per post is recommended on LinkedIn.

Create Professional Looking Social Media Graphics

To create buzz for your book, you will probably post various times on social media in the time leading up to your book launch. You might do a reveal of the cover, followed by the book description, followed by quotes from the book. Some authors post art related to the book or a checklist. You can create great visuals for social media, such as book quotes on beautiful backgrounds using a free tool such as Canva. Canva has templates for many of the social media platforms.

Create a Podcast

A man podcasting

Some authors create podcasts where they share insights about their writing process, industry trends, and interview other authors. This audio format helps authors connect with a different segment of their audience. Authors can also guest spot on other podcasts that are in their subject or that are related to book publishing.

By actively using these platforms and tailoring content to the specific audience of each platform, authors can build their brand, reach a wider readership, and foster a dedicated fan base for their work.

Expand Your Audience by Providing Different Book Formats

Many authors create versions in eBook and print. An audio book version can reach an audience that only has time to listen on a commute or while exercising. Having your book in multiple formats makes it accessible to a wider audience.

Book (and other) Festivals

If your book has a broader reach, you may consider book festivals or other festivals that allow for tables.

Have Book Readings for your New Book

The venue you choose will depend on your target readers. Schools, universities, retirement homes, libraries, or churches may be a good fit. This is a great opportunity to speak with potential readers in person.

Virtual Events

Screen with attendees in a virtual meeting

Non-fiction authors who hope their book may lead to gaining clients may consider holding virtual events. You can hold a workshop, networking event, webinar, masterclass, summit or other event to promote your book and potentially get clients as well. Make sure your event ties into your book and your business. These events will have a relatively low financial cost, but will take time to plan and prepare. Inviting others to speak at certain events can benefit both parties by sharing audiences and reducing your preparation load.

Free and Paid Book Promotion Opportunities

It could take hundreds of hours to sift through the countless online promotion sites and individual book bloggers to find the right people for your book. Fortunately, I have found two sites that have comprehensive lists that will save you time.

You can look through Kindlepreneur's 127+ Of The Top Free And Paid Book Promotion Services or Reedsy’s Best Book Review Blogs of 2023 to find potential book promotion opportunities. You still will need to narrow down which sites you would like to work with. And if you choose any paid services, be sure to pick ones with a higher viewership to make the investment worthwhile.

Reedsy Discovery is a paid promotion option. If reviewers like your book, they will promote your book to on their website and you will also receive a quality review. This review can be used in the editorial section of your Amazon book page and in other places like social media and your website. You can request a specific reviewer to review your book. You will want to pay attention to submission guidelines and make sure everything is on track. To use Reedsy Discovery, your book must have been published no more than six months prior.

When reaching out to specific book blog reviewers make sure to follow any guidelines they have. If there are not specific guidelines you can use these general guidelines to craft your message.

  1. Include your name, the book title, and genre. You want to make it as easy as possible for the reviewer to know that your book fits within the type of books they review.

  2. Include a BRIEF summary of the book. This should include a few sentences summarizing the book and why you think the reviewer will enjoy it or how it fits within the type of books they have said they review. You do not need to include why you wrote the book or how it is unique.

  3. Include a link to Amazon. This allows the potential reviewer to view the book cover, description and see if there are reviews.

  4. Personalize your message. You should have a general template for your review requests and leave a little room for personalization. If there is something you see on the reviewer’s site or social media that you connect with you can consider mentioning it. It could even be that you liked a book they recently reviewed and gave a good rating.

You want to leave a favorable impression on any reviewer you request so be professional and respectful of their time and efforts.

Distribute a Press Release

Fiction books that are self-published generally don’t get much traction with press releases but it can give a significant boost to some non-fiction books.

You can distribute a press release via newswires. There are lots of excellent resources and templates online to assist you in writing an effective press release. If online or print outlets pick up a press release, that can pave the way for additional media opportunities, such as interviews. Distributing a press release can entail a financial cost, but there are free options as well.

If possible, find an angle to make the press release as newsworthy as possible. For example, our local papers recently ran a story about a reformed felon who was launching a children’s book. You can always contact specific news outlets individually if you would like to give them an exclusive story.

Be sure to have the press release written and submitted well in advance of your launch date.

Use BookBub

BookBub sends emails to subscribers based on their reading preferences. You can create an author account on BookBub and even consider running BookBub ads. BookBub Featured Deals are highly sought after and can provide a huge bump in sales or downloads.

Other Ideas You Can Implement to Up Your Marketing Game:

  • Submit your book for awards.

  • Offer free copies of your book to influential book reviewers, including bloggers in your genre, and also to Amazon top reviewers. A free book is not considered payment and so does not violate Amazon’s rules.

  • In the back matter of your book, ask readers to leave a book review online on Amazon or Goodreads.

  • If you have a lot of 5 star reviews, that can provide social proof and help drive sales. Include these on your website, social media, and email campaign.

  • You can also publicize your book in your email signature and the bio section of your social media accounts.

  • Promote your other books, particularly books in the same series or area in the back matter of your books. You can even include the first chapter as a teaser.

Other Resources:

BookFunnel and StoryOrigin are popular author marketing tools:

Authors in Grocery Stores

Tool to create a primary link to all the places people can buy your book:

If you outsource any part of the process, vet the person or company who you are thinking of working with. While you may work with some inexperienced people (we all have to start somewhere), you still should verify they are legitimate. Scammers often reach out and promise amazing results, so be careful.

I hope you enjoyed this article and I wish you the best in your book marketing efforts!

Subscribe to our newsletter for more articles like this. If you would like our help with marketing your nonfiction book, don’t hesitate to reach out!

Disclosure: This article contains affiliate links (marked with an *). If you make a purchase through these links, we may earn a commission at no extra cost to you. We only recommend products and services we believe will provide value to our readers.

17 views0 comments
bottom of page